With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG MOBILE players can earn in-game Babymonster inspired activations—including ...

In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.

Global energy solutions brand Aggreko has extended its ties with SailGP in a multi-year renewal deal. For the next three seasons, Aggreko is poised to continue as SailGP’s temporary power supplier, ...

Pernod Ricard’s Scotch whiskey brand Chivas Regal has secured a multi-year deal with Ferrari F1 driver Charles Leclerc as their latest global brand ambassador. The deal sees Chivas leveraging on the ...