Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

The classic sound of the ice cream truck instantly alerts kids to beg their parents to hand over cash for an icy tasty treat.

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...