From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball and his new song "Tweaker" just got another co-sign. During a postgame interview after Milwaukee Bucks and San Antonio Spurs game Wednesday (Jan. 8), Bucks point guard and current consensus best rapper/athlete Damian Lillard was asked by Michael Eaves of ESPN what he felt about the record that's taking the rap world by storm.

LiAngelo Ball's "Tweaker" song is taking over sports. In case you're unfamiliar with his game, Gelo, who now raps under the name G3, dropped his new track just days ago, and it's got everyone feeling