Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

As soon as you see the Icy Girl herself grace the stage — flawless makeup and frosty blonde locks at the ready — you’re ...

Specious fads like the “mob wife aesthetic,” recognized by publications ... she felt pressure to own the signifiers of the “VSCO girl” look, named after a photo-editing app, that was ...

The model recently teamed up with the sportswear brand to drop a line of chic tees, tanks, and shorts — shop them all below ...

A waterproof shoe like a duck boot or a pair of Hunter rain boots are a core part of the fisherman aesthetic. And even if you ...

We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long. While there’s absolutely nothing wrong ...

What’s a horse girl, you might ask ... all potent touchstones of the equestrian and outdoorsy aesthetic were remixed with revelry for an effect that offered familiar pastoral escapism over ...

It's the diametric opposite of the reigning trends of the last five years, like the "clean girl" aesthetic and coquette beauty. In short, it's just a really bad makeup look. Specifically ...