On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The 1920s saw incredible transformation in typography and graphics more broadly. It was, in fact, the decade when the term ...

Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. From award-winning writing and photography to binge-ready videos to ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

The Paris Catacombs are the City of Light's darkest tourist attraction: labyrinthine tunnels that house the remains of six million people, which were carted from overflowing cemeteries in the late ...

Grasser believes the brand’s typography doesn’t quite fit with its friendly, optimistic logo, as the fracturing creates a “nervous” feeling. Suviala called out the inconsistent kerning.

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

It should be noted that the trends in font usage and combinations within the mediums observed in the study begin with intentional choices made by typography experts who understand the nuances of ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.