Liquid: A Love Story” and “Paradise Logic” follow young women searching for love, while commenting on the state of modern romance.

Celebrity imprints have been dismissed as the new vanity vodka — only far less lucrative — but everyone from SJP to John ...

The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade, ...

Barnes & Noble hopes to capture some of the magic. Its bookstores offer “exclusive editions” of new releases, which ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Whether you are new to philosophy or already interested in deep ideas, these ten books offer valuable wisdom and are worth adding to your bookshelf. Written as a series of personal reflections, ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

About 48% of Tesla's market capitalization was wiped out in a matter of months. The decline came amid sagging sales and concerns about leadership, namely its CEO, Elon Musk. JPMorgan analysts said ...

Israeli ambassador Tzipi Hotovely has urged the school to cancel the launch, claiming that it will increase support for terrorism among the students.

STV Group’s new boss has given an upbeat outlook for the Glasgow-based broadcaster describing it as one of Scotland’s strongest brands as he ... The order book was described as “healthy ...

Confused customers. And a business that grew despite my branding mistakes—not because of them. Most entrepreneurs believe a brand book is something only Fortune 500 companies need. They're dead wrong.

Pick a recent list that recaps positive attributes about brands and vehicles, and you’ll likely find Toyota, Tesla and Honda at or near the top of those highlights. Now you can add Black Book ...