The Trump administration move to stop low-cost imports entering the U.S. tariff-free is likely to hit fast fashion retailer Shein harder than online dollar-store Temu, thanks to Temu's wider product range and moves to change its shipping strategy.

Americans love Shein, Temu and AliExpress for two reasons: low prices and fast shipping. Trump’s tariffs could change that. His tariff orders reversed a long-standing shipping loophole: the de minimis exemption.

Mr Trump’s new trade barriers will be a blow not only to American consumers, but also to the e-commerce companies that have cashed in on the de minimis exemption. Shein, a Chinese apparel group whose largest market is America,