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Exchange 4 Media
10h
Why can’t profit and doing good coexist? Asks Channel Factory’s Kartik Mehta
Kartik Mehta, Chief Business Officer at Channel Factory, spoke at the e4m Confluence Media Investment Summit on the power of conscious and unconscious biases, particularly within media ...
Exchange 4 Media
11h
Sam Balsara recommends 60-40 split between TV & digital media spends
At e4m Confluence 2024 Summit, Sam Balsara and Dr. Annurag Batra discussed brand building in a multi-platform world ...
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