These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Are you a print subscriber? Activate your account. By E.J. Schultz - 2 hours 15 min ago By Tim Nudd - 5 hours 24 min ago By Tim Nudd - 6 hours 26 min ago By Ad Age Staff - 6 hours 36 min ago By ...

Changes at Starbucks might remind customers of the chain of the old. Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada — part of CEO Brian ...

The global coffeehouse chain Starbucks will be cutting corporate jobs as CEO Brian Niccol continues to implement changes to bolster lagging sales and improve profitability. Niccol made the ...

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning to writing names on cups.

Starbucks is a pioneer of the “second wave” coffee movement, with its origins in Seattle near the famous Pike Place Market. Starbucks stock price has seen tremendous growth since its 1992 IPO ...