Also at CES was Chamelo's Chief Brand Officer, former New York Knicks player and two-time NBA All-Star Stephon Marbury. Unlike some other celebrity endorsements or collaborations,

The Halliday Glasses have launched at CES 2025. They bring with them a built-in screen, smart ring control, an AI assistant, and a stylish design.

There's a new pair of smart glasses on the block, and although they come with a built-in display, they're nothing like Google's failed glasses of yore. At CES 2025's CES Unveiled event on Sunday, Shenzhen-based wearable technology startup Halliday unveiled the Halliday Glasses, a $489 pair of spectacles with a tiny screen embedded in the frame.

Halliday announced its latest Smart Glasses innovation. The wearable technology features a ‘DigiWindow‘—the “world’s smallest and lightest near-eye display module”. The technology is powered by Halliday AI,

Halliday's AI-equipped smart glasses offer a way to view information discreetly, by hiding a tiny screen that only the wearer can see.

The problem with a lot of smart glasses and headsets is that it isn’t always designed with users with prescription glasses in mind. Halliday is challenging that narrative with its new smart glasses that the company unveiled at CES 2025.

Most recent attempts at smart glasses have either forgone a display entirely, like Meta Ray-Bans, or tried methods that don’t work particularly well. One example of that was from Brilliant Labs, which had a prism projection system that had far too narrow a field of view in our testing.