Mulberry will accent key markets, such as the U.K. and U.S., as part of a rejuvenation strategy aimed at stemming sales declines in a tough climate for fashion and luxury.

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Andrea Baldo said the luxury fashion company will focus more on ‘Britishness’ in future to counter a nosedive in profits.

Mulberry Group plans to cut its exposure in China as it simplifies the group and restores it to profit. The London-listed luxury group--which recently fought off a takeover plan by its largest ...

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Mulberry pins hopes on ‘Britishness’ to restore plunging profit - The luxury handbag giant saw sales slump over Christmas, partly as a result of rapidly falling demand in its key Chinese market.

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The London-based luxury handbag maker, which late in 2024 managed to see off a takeover tilt from shareholder Frasers Group PLC, set out a new strategy dubbed "back to the Mulberry spirit".