Around Valentine's Day, heart-shaped things are ubiquitous, but the O.G. is the heart-shaped chocolate box. Here's the history of the holiday staple.

Nowadays, heart-shaped boxes full of chocolate and candy are ubiquitous, but how did they become such a staple of Valentine's Day in the first place?

Ahead of Valentine’s Day, Vogue photographed our favorite (and most unusual) chocolates on the market that would make Cadbury proud. Order one—or, hell, order all. To borrow a line from another famous moment in the confectionary canon: “Life is like a box of chocolates: You never know what you’re going to get.”

In Pakistan, chocolates have become a staple for celebrations, particularly on Valentine’s Day. The influence of global marketing combined with local customs has cemented the tradition of gifting chocolates, not just as a token of love but also as a symbol of wealth and status.