Sunscreen is the most important part of any skin care routine, and extra points if your SPF is multipurpose. Hunt reaches for ...

Times has revealed the top 30 richest hair, beauty and makeup entrepreneurs in its inaugural Beauty Rich List, with many hailing from the North West region.

As Tiktok influencer Mikayla Nogueira teases the launch of a new brand - with many believing it'll be a beauty brand - we ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

If you’re seeking to achieve an airbrushed complexion, the best pore minimizing primers can do the trick, smoothing things ...

The secret? Makeup primer. I put it to the test with two different makeup primers over the course of a week. The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

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The humorous ‘America’s Next Top Primer’ social media campaign sees three characters, Zoe, Melanie and Brie, competing over ...