The feud between Adidas and Puma began as a family dispute between brothers Adolf and Rudolf Dassler. Today, it fuels one of sport’s fiercest rivalries.

Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views ...

Puma replaces CEO as Arthur Hoeld takes over amidst differing views on strategy execution. Discover the latest leadership ...

Hear us out: the Adidas ‘BW Army’ is the GOAT GAT. The latter acronym isn't a “skibidi toilet”-adjacent morsel of Generation ...

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...

Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt ...

Puma SE Chief Executive Officer Arne Freundt will step down after just two years in the top job as the German sports company struggles to reconnect with consumers and create another era of profitable ...

Zappos is giving Harry Potter fans a reason to celebrate this week. The company is selling Puma Palermo Harry Potter Men's ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

The Barbadian singer, 37, took to Instagram on Monday to share photographs of herself lounging on a yacht while showing off the new Fenty x Puma footwear. In the snaps, Rihanna put on a very ...

The Premier League has announced that PUMA will become its new ball supplier from the 2025-26 season. The Athletic revealed in the summer of 2023 that the Premier League was set to end its 25-year ...

Tesla and SpaceX CEO Elon Musk gestures as he speaks during the inaugural parade inside Capitol One Arena, in Washington, DC, on January 20. The billionaire has been receiving flak for the gesture ...