Adidas vs. Puma: how a sibling split in a small German town gave birth to a longstanding rivalry
The feud between Adidas and Puma began as a family dispute between brothers Adolf and Rudolf Dassler. Today, it fuels one of sport’s fiercest rivalries.
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Puma taps 26-year Adidas veteran Arthur Hoeld as CEO
Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views ...
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Puma replaces CEO over “differing views on strategy,” appoints ex-Adidas sales head
Puma replaces CEO as Arthur Hoeld takes over amidst differing views on strategy execution. Discover the latest leadership ...
The Adidas Sneakers That Designers Love to Rip-Off Are Back
Hear us out: the Adidas ‘BW Army’ is the GOAT GAT. The latter acronym isn't a “skibidi toilet”-adjacent morsel of Generation ...
Sneaker and apparel retailers blindsided by tariffs on Asian factory hubs
Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...
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ASAP Rocky Is Done Holding Back: His Signature Puma Is Proof
We traveled from New York to Puma's headquarters in Herzogenaurach, Germany, and back to 125th Street in the heart of Harlem ...
Struggling Puma names former Adidas sales chief as CEO
Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt ...
Puma Replaces CEO With Adidas Veteran Who Led Samba Revival (1)
Puma SE Chief Executive Officer Arne Freundt will step down after just two years in the top job as the German sports company struggles to reconnect with consumers and create another era of profitable ...
Sneaker, Clothing Makers Sink on Tariffs Leaving Nowhere to Hide
Adidas AG and Puma SE plunged amid a shock to their supply chains after President Donald Trump announced new tariffs on ...