Advertising campaigns are likely to focus on value-for-money propositions and resilience, following the pattern observed in previous trade disputes. Indian brands might become more cautious with ...

While real-time and header bidding auctions are among the most popular programmatic models, open ad exchanges are highly competitive, meaning that brands with limited marketing budgets may find it ...

The Indian Premier League (IPL ... had a 10% share of ad duration on television. In 2024, Dream11’s share went down to 7%. Other brands had a share of less than 3% of ad duration across both ...

The Mahindra Pik Up is leading the Indian brand’s charge towards the established top three local bakkie models, the Toyota Hilux, the Ford Ranger and Isuzu D-Max. Sales for Mahindra bakkies and ...

An urgent recall has been issued for a popular Easter Egg over fears that the product may contain metal. Tony's Chocolonely has recalled their milk chocolate and caramel sea salt 242g Easter ...

That's where Trinity comes in. The beloved UK brand has elevated multitasking makeup with a new three-piece collection that promises to transform your complexion, delivering limitless looks with ...

The brand was quick to spot opportunities in markets with a sizable Indian diaspora, and has run slick marketing and advertising campaigns focusing on offering a taste of India. "Haldirams is one ...

Vauxhall Corsa electric car being charged at car charging point The previous variant of the Vauxhall Corsa Electric was able to drive 252 miles, but the updated vehicle can go 266 miles between ...

In the coming weeks, brands and agencies will be able to purchase this new form of marketing either directly or through Google's ad platform, making Roblox's offerings more widely available to a ...

Three days ahead of the IPL, a carnival that brings huge ad monies, the Competition Commission ... to work hard to restore client trust. For brands that have worked with their agency partners ...