This year, some trends have been spotted in the choices that buyers make. From oud to sweets, choosing the pistachio flavour has been popular among residents ...

This Ramadan, the sacred essence of Oud has been redefined by INITIO Parfums Privés. The French olfactory label aims at celebrating the most memorable moments of this pious month with a multisensory ...

With massive global interest and participation from 16 countries, the almost sold-out Organic & Natural Products Expo Africa 2025 is ...

The Ultimate Expression of Individuality " article on our blog page. Stay informed with expert tips and insights from Pairfum ...

Choosing between a scented candle and an essential oil diffuser? We break down the differences, benefits, and best products to help you find the perfect way to fragrance your home.

Aedes's new incense line, made by master artisans in Kyoto, infuses a centuries-old Japanese craft with the finest French perfume techniques.