To take you from desk to dinner… Whether you’re a purist that sticks to the same family of scents, or you’re easily ...

This Ramadan, the sacred essence of Oud has been redefined by INITIO Parfums Privés. The French olfactory label aims at celebrating the most memorable moments of this pious month with a multisensory ...

The Ultimate Expression of Individuality " article on our blog page. Stay informed with expert tips and insights from Pairfum ...

From sweet and savoury hampers to handcrafted tagines, The New Arab’s Eid gift guide offers a variety of unique presents to ...

Choosing between a scented candle and an essential oil diffuser? We break down the differences, benefits, and best products to help you find the perfect way to fragrance your home.

Aedes's new incense line, made by master artisans in Kyoto, infuses a centuries-old Japanese craft with the finest French perfume techniques.