Name, Image and Likeness has changed the landscape of college football forever. And regardless of how you feel about the new ...

Back in December, there wasn’t a single “best sneakers of 2024” list that felt complete without Bode Rec. and Nike’s ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Best football boots for wide feet in 2025 from Adidas, Nike and more - A good-fitting shoe is the first step to the Golden ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

For their latest pack, Nike drag over the leading colours from the Mad Energy pack and energize them with a bold new design.

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...