Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Except for what happened on the football field, the Super Bowl was so uplifting, reminding us as it did that Presidents Trump ...

According to a criminal affidavit in the state case, a search of the vehicle found “an old (Louisiana State University) shirt ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

With Texas football now in the offseason, the American-Statesman is breaking down each position group. Who’s gone from the 2024 squad that went 13-3 and fell a win short a national title-game ...

The prestigious event, celebrating excellence in American football, will be held at the College Football Hall of Fame in Atlanta on March 14. Tickets to the event are available at ...

Nike is facing “interesting times” in its tennis department, specifically when looking at the lack of top U.S. male players endorsing the company, according to Jon Wertheim of SI. Taylor Fritz, the ...

CINCINNATI — The Bearcats have a McDonald's All-American signee out of high school for the first time since 2009. Five-star 2025 wing Shon Abaev is part of the 28-man roster for this year's ...