Many advertisers put their ads online ahead of the game, but some big brands held out to maintain an element of surprise.

It isn't all fun and games at the Super Bowl this year. Pharmaceutical company Novartis urges women to get early detection for breast cancer. Dove warns that half of girls who quit sports have ...

Multiple ads put a spotlight on women and girls. Pharmaceutical company ... given the rising number of female viewers for the big game and the NFL in general in recent years,” Xu said.

Serious moments It isn’t all fun and games at the Super Bowl this year. Pharmaceutical company Novartis urges women to get early detection for breast cancer. Dove warns that half of girls who ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

the co-founder of the legal advocacy group the Independent Council on Women’s Sports, called out the NFL for its ad in her own post on X. "Why is the world obsessed with showing women playing ...

The spot features cameos including NFL legend Pat McAfee as the principal, the Minnesota Vikings’ Justin Jefferson, Myles ...