Make space on your beauty counter! Here’s our expert-approved list of the best makeup, skincare and haircare dupes in the ...

So when Tatcha announced its new Brightening Eye Cream ... I’m thinking of using under-eye masks for the puffiness alongside the Tatcha cream. I recently looked back at my old photos and ...

In the end, four top performers won out, including an excellent all-arounder, a long-wearing formula, a brightening budget ... or level of makeup application, we think you’ll find a concealer ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Milk Makeup, the clean beauty brand part of the Waldencast plc platform, will be expanding into the nation's largest beauty retailer, Ulta Beauty in the spring of 2025. Tim Coolican, CEO of Milk ...

Peel-off masks seem to provide that same effect. So when I saw women all over my social feeds using peel-off masks, I knew they’d scratch the itch. “Peel-off masks are a type of skincare ...

To help narrow down the choices, I consulted several experts about their go-to mascaras, from wedding makeup artists who only keep the most cryproof mascaras in their kits to celebrity makeup ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty (ULTA). “Beginning this spring, Milk Makeup’s cult ...

Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in March ...