Fortnite and Mentos don’t fit right, do they? Well, that’s indeed true. While one is a renowned battle-royale, the other is a ...

Confectionery group Perfetti Van Melle has gone to renewed heights with its latest interactive venture with the global ...

Among today’s creative highlights, Frida offers a nutritious treat with breast milk ice cream; Major League Baseball leans ...

Many men think they’ve mastered the “pull-out” game—but science says otherwise. Durex has introduced a digital game called "The pull out game game" to highlight the potential risks associated with ...

It's safe to say that we're all familiar with the classic Mentos and Coca-Cola experiment where unassuming children drop the ...

"A robust distribution network enables us to reach out to all geographies, be it traditional format or digital," Sharma said.