Less caviar, more chicken nuggets as budget-conscious adults downsize to kids menu in growing trend
Blaming not only budget busting prices but also gargantuan portions on regular menus and other factors like shrinking ...
When are McDonald’s Snack Wraps coming back? Here’s what we know so far
"There is incredible energy for the return of Snack Wraps," said McDonald's CEO, but still wouldn't spill exactly when they ...
McDonald’s Unveils New Pokémon Toys Coming to Japanese Happy Meals
McDonald's Japan has announced new Happy Meal collections for Pokemon drawing inspiration from Frienda and PokéPeace brands, coming later this week.
Meet the Adults Who Swear By the Kids’ Menu. ‘Give Me Chicken Tenders and I’m Happy.’
Escalating food prices and healthy eating habits have some grown-ups ordering 12-and-under staples at restaurants.
McDonald’s Snack Wrap Returns—Why Fans Want It Back
McDonald’s Snack Wrap is finally coming back in 2025! Here’s why fans have been waiting and what its return says about our ...
McDonald's Improving Value Positioning and MCD Strategic Framework Should Cement Share Gains
Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.
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Stormzy’s got a new McDonald’s Meal – here’s how to get it
Croydon’s award-winning rapper, Stormzy, has teamed up with McDonald’s for its ‘Famous Orders’ campaign, and is launching his ...
New McDonald’s menu to launch in DAYS as it adds four new items just in time for Valentine’s Day
MCDONALD’S have announced a slew of returning items, just in time for Valentine’s Day.  The shake up, which arrive on ...