Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

NORFOLK, Va. — Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit examines ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The ...

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records ...

Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit ... in 1959 by Ruth Handler for the company, Mattel, to continue the legacy of the fashion ...

Today we had a giant mystery toy box full of Mattel barbies from their 60th anniversary. The girls each took turns taking on the mystery wheel challenge to see just which barbie they got to unbox.