Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.

Over the weekend, fans stepped inside the world of "Severance" at Apple TV+’s immersive Lumon event at Bell Works in New Jersey.

This past weekend, following a Q1 when the industry fretted that moviegoers forgot about going to the movies, Warner Bros.

GalaxyCon, the largest independently owned consumer fan engagement company, has announced a string of new hires as the ...

After 15 years of service, Chuck Jolley has left Food Safety News. Jolley was ad director for the publication since its ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Sparkle everywhere at Dodger Stadium! The Dodgers received their 2024 World Series rings, and boy, they didn't hold back on ...

Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and ...

Personalised Coca-Cola cans and bottles are coming back to the UK as the soft drink giant re-launches its "legendary" Share a Coke campaign. Coca-Cola initially launched the "first-of-its-kind" ...

While some found it amusing, others brushed it off as a “bizarre marketing stunt." A Reddit user shared the ... Kannappa brings to life the legendary tale of an ardent Shiva devotee. The film stars ...

A legendary director with a career spanning ... I think we quoted it in the marketing.’ He continued: ‘It’s a bit more romantic than the novel… I certainly was seduced by the beauty ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...