It's all over social media: Socialites in Asia nowadays spend more time talking about what color of Labubu toys they pair with exotic leather Birkins than their kids' education during Bible study.

From browsing the store to unboxing the figurine, every step of the blind box experience makes shoppers want more, says writer Karen Tee.

“If we hadn't done R&D into taking blind box figurines (and transforming) them into half-vinyl pendant plushies, Lisa would never have had the opportunity to pick up a Labubu and put it on her ...

Stephanie: Hello! Welcome to the new CBN x ASEAN Watch. I’m your host Stephanie Li. Sharon: Hello, I’m Sharon Hu, your ASEAN correspondent. Stephanie: Thank you Sharon for joining the CBN as a regular ...

Kosmo! Ahad reported that Nur Suhada Abu Zarin, 40, spent more than RM2,000 to purchase mystery boxes containing popular toys such as Labubu, CryBaby, Nommi, Skullpanda and Liila’s Lucky Cat.