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“Any action of expressing that identity adds a value that goes above and beyond.” But the story of MAGA influencers getting busy with their personal brands is about more than just mone ...

What we have here is the MAGA aesthetic distilled: political expression not as a way to persuade people or even convey ideas but as social and cultural posturing. There is also a song. Generated ...

We have a good idea of what Donald Trump and his MAGA movement are against. But what are they for? If MAGA succeeds in setting a cultural tone for the coming years, what will that tone be?

Here is what I have figured out about the MAGA mentality. I want to take as my starting point the “slaughter of the innocents” in the federal government — mass firings, layoffs, probationary ...

Since Donald Trump Jr. joined VC firm 1789 Capital after his father won the election, he’s been busy monetizing the Make America Great Again (MAGA) ecosystem. He’s been making bets in media ...

The Dropkick Murphys are not holding back against MAGA followers. Lead singer Ken Casey called out a member of the audience for wearing MAGA gear during a show in Clearwater, Fla., last weekend ...

To the editor: When did the brand of car I drive become a political statement? I’ve driven an electric car for 12 years not to make a statement, but to do my small part to fight climate change.

"Go forward boldly into your destiny," declares Paula White, the head of Donald Trump's newly-minted White House Faith Office. The charismatic preacher's new video instructs her followers, whose ...

Growing anger with the Trump-Musk alliance could signal a 2026 blue wave, but that assumes MAGA won’t mess with elections before then. Unfortunately, they’ve already begun to do so.

The likes of Steve Bannon, Trump’s one-time chief strategist and a key influence over MAGA thinking to this day, has long seen in Putin’s Russia not a repressive and corrupt gangster state ...