Shares of Kering plunged on Friday after the firm announced that Demna Gvasalia would take the reigns as new artistic director of its ailing Gucci fashion line.

Kering SA appointed Balenciaga designer Demna Gvasalia to oversee a makeover of its struggling Gucci fashion label, disappointing investors who had expected a high-profile external hire.

Demna remains at Balenciaga until July, with his first show for Gucci happening in September, meaning they’ll only hit stores in 2026. It’s a risky appointment, but Kering couldn’t afford to be ...

Gucci has tried hard to be provocative and relevant in the past, which has led to head-scratchers — like a sweater resembling ...

The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its ...

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its ...

Demna, who goes by one name, has been at Kering-owned Balenciaga for a decade. He brings with him the title of artistic director. “I am truly excited to join the Gucci family,’’ he said in a ...

Gucci recently named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative brands of the last decade, as its new artistic director.

Demna is Gucci 's new artistic director. The house confirmed today that the Georgia-born designer will leave his current post at Balenciaga (also owned by Kering) to join Gucci in early July 2025.

Demna is headed over to Gucci as the new creative director starting from July. Maybe we'll see another Balenciaga x Gucci ...

ROME (AP) — Gucci announced Thursday that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house, starting in July.