UK retailer John Lewis, part of the John Lewis Partnership, is reintroducing its ‘never knowingly undersold’ price match in store and online, using AI technology, to match prices at 25 rival ...

But John Lewis’s pledge to be “never knowingly undersold” – that it wouldn’t be beaten on prices – lasted for almost a century until it was dropped by the British department store in 2022.

John Lewis, a bellwether of U.K. retail, perhaps the bellwether of U.K. retail, is infuriating its customers, dismaying its staff and is now ready to slash head count.