"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

The president’s tariff deadline is a leading edge of change that is disrupting the U.S.-led global order. There is a danger that Syria might become a failed state. The U.S. can help. Israel and ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

The Global Telco AI Alliance, an AI consultative body of five global telecommunications companies led by SK Telecom, discussed strengthening AI cooperation and unveiled its logo for the first time at ...

The World Bank Group is launching its inaugural Global Digital Summit to bring together government officials, private sector, partner organizations and thought leaders to explore these opportunities ...

Many multinational corporations with significant exposure to China trade at valuation multiples that are 45% lower than their ...

‘Dreamcaster,’ a campaign for Michelob Ultra by FCB New York / AB InBev AB InBev has been named the most creatively awarded advertiser in global marketing as The Drum’s annual World Creative ...

A dozen Tesla vehicles burned at a store in Toulouse, France. Arson is suspected amid global protests and vandalism attacks against Tesla and Elon Musk. Last night, a dozen Tesla vehicles burned ...

We came across a bullish thesis on Anheuser-Busch InBev SA/NV (NYSE:BUD) on ValueInvestorsClub by kalman951. In this article, we will summarize the bulls’ thesis on BUD. The company’s shares ...

Boycotts often fail because consumers are prone to prioritizing convenience over commitment, according to King and Mike Barnett, a professor of management and global business at Rutgers Business ...

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