The Hyatt family of brands is growing. The Chicago-based company just announced Hyatt Select, a new upper-midscale brand that will launch in the Americas.

Hyatt's latest brand will allow it to fill a space in a mid-market segment it didn't have an offering in before.

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Hyatt Studios opened its first hotel in Mobile, Alabama, earlier this month, and the brand has an additional 50 executed deals in the pipeline, Hyatt announced Tuesday.