Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° North in Bismarck, shared insights on choosing ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

I would follow Renée Zellweger to the ends of the earth just to see if she would reveal the secret to her latest hairstyle. Thankfully, I wouldn’t have to venture far, as on Feb. 12, the actor was ...

AMPAS nominates five worthy shorts in each category but only one will prevail. Here's a guide to help you win your Oscars ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our editors constantly gush about these skin care and beauty brands. When it comes to beauty and fashion, Black founders, ...

The couple were seen heading out on the town in the SoHo neighborhood of Manhattan the night before Valentine's Day..

If you thought manicures couldn’t get any more unconventional, a new contender has entered the chat: fluffy nails. This trend ...

Clogged pores and congested skin are no match for this Kiehl’s clay mask. As the name suggests, the formula seeps deep into ...

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like hair spray or an ...