Demna can certainly push Gucci towards a gritty and socially charged identity that I can actually see Gen Z taking a liking to. Demna thrives on internet culture which is another way Gen Z can ...

Analysts at Citi, led by Thomas Chauvet, said Kering’s outlook signals its push to rejuvenate the Gucci brand, under the leadership of recently appointed creative director Sabato de Sarno ...