Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid ...

MELBOURNE, March 14 (Reuters) - Ferrari team principal Fred Vasseur backed Lewis Hamilton to get into his stride quickly at the Italian outfit after the Briton made a slow start in his first free ...

MELBOURNE, March 13 (Reuters) - An energised Lewis Hamilton is enjoying "the most exciting period" of his life as he adapts to his new team Ferrari and gears up for the challenge of winning a ...

Lewis Hamilton called his decision to move to Ferrari for the 2025 Formula 1 season the fulfillment of a “childhood dream.” On the cusp of embarking on his first season in red, the legendary ...

Lewis Hamilton will start in eighth place on the grid for the Australian Grand Prix(Credits: Chris Putnam/Shutterstock) Lewis Hamilton admits there is much to dissect after he and his Ferrari were ...

The 2025 F1 World Championship begins in Melbourne on Sunday with all eyes on Lewis Hamilton’s debut for Ferrari. Declan Rice salvages draw for Arsenal, but more points are dropped in title race ...

Lewis Hamilton has made the startling admission that he doesn't even know where the wet switch is in his new Ferrari ahead of what is forecast to be rain-doused Australian Grand Prix. The seven ...

But aged 40 and embarking on his final hurrah at Ferrari, there are no guarantees of that. In truth, it is eight years since the British great was at his zenith — in 2018, when he combined ...

With luxury brands descending on the Australian Grand Prix, celebrities and spectators are still figuring out what to wear, ...

Lewis Hamilton has posted his first picture dressed in the iconic Ferrari colours on the eve of what is set to be his maiden test for the famous Italian team. The 40-year-old is expected to get ...

But several other drivers are in the mix. The Ferrari duo of Charles Leclerc and Lewis Hamilton showed improved pace on Saturday, and Russell’s new teammate Andrea Kimi Antonelli finished fifth ...