PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Do you have blue eyes? We talked to experts to discover curious facts about baby blues, including whether your biological family is bigger than you ever imagined.

Presidents’ Day sales have begun, but most are overhyped. Here are the best deals we’ve found on mattresses, bedding, ...

SHOPPING: Our shopping editors are celebrating Presidents' Day with a selection of the best sales out there - shop dozens of ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

The annual romantic holiday Valentine's Day fell on Friday this year. Valentine's Day, also called Saint Valentine's Day or ...