Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

announced Aug. 25 that it selected the vivid red design as the Expo’s official logo for its humor and originality. Tamotsu Shimada, 55, who runs a local design office, created the logo with his ...

However, the official logo has attracted much interest on the internet as posts call the design either "weird" or "cute," which has helped raise awareness of the Osaka expo. Kiyoshi Mori ...