Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

At SXSW, Kelsey Goodman and Matt Miller talk us through the biggest shift ever in how advertising is done in-flight.

Roku confirmed the autoplay ads are a thing, and said they are an official test. However, the company stopped short of saying ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...