Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held ...

Picture this: It’s the late ‘90s, and you’re watching the Red Sox on TV. It cuts to commercial, and an ad for Dean’s Home Furniture appears. Hawking a cut-rate nightstand or love seat, slicked-back, ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

But TV brands, especially more budget ones like Vizio, are increasingly looking for new places to show ads. And one of the ...

Currently, the United States and New Zealand are the only two countries in the world that allow such advertisements. But ...

Following recent approvals in the EU, China and the U.S., this approval was based on pivotal Phase 3 results in adults with elevated eosinophils Approval marks the first new treatment approach for ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is ...

It's not a secret to market observers that pharmaceutical companies have embraced broadcast television and national spots to ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny ...

“The study showed that when we removed this content, there was no change to Search ad revenue and a <1% (0.8%) drop in usage,” Google said. Paul Liu, Google's director of economics, said in ...

Canada is trying to win the hearts and minds of Americans with an ad campaign against U.S. tariffs targeting several Republican-voting states. Speaking on CNN Friday morning, Foreign Affairs Minister ...