Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Super Bowl 2025 fans in New Orleans faced jaw-dropping concession prices, including a $59 cocktail and $36 nachos. Social ...

Global makers of alcoholic drinks like Diageo are caught in the cross-fire of a major trade war as threatened tariffs -- ...

U.S. tariffs could drive steep price hikes on imported booze like Canadian whisky at a time when financially stretched ...

Hooters rewards members can save $20 on an order of $90 or more on Sunday, Feb. 9, with the coupon code KICKOFF20 in the app.

The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...