Dell, PC

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell Pro, and Dell Pro Max.
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops. The Dell Premium systems, formerly XPS, look completely unchanged from last year. (I've heard that we likely won't see any big changes for that lineup until next year.)
Dell Debuts Revamped PC Lineup At CES 2025
Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.
Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding
Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro Max brands
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell kills its biggest brand in shock move
It's CES 2025, which means that we're getting almost inundated by tech news after the brief lull brought by the holiday period, but few announcements have felt as seismic as the one that Dell just made.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.
Dell is getting rid of its Precision PCs. Here's what will replace them.
Dell just announced it Dell Pro Max 14 and Dell Pro Max 16 at CES. The laptops pair the latest Intel Core Ultra Series 2 ...
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
AMD Adds Dell as Commercial PC Customer for the First Time
Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Alienware’s flagship desktop finally ditches proprietary parts
But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...
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Dell Poised To Extend Gains As Analyst Names Stock Top Hardware Pick For 2025: Retail Cheers New AI PC Offerings
Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst.
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.