Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell drops long-running XPS, Inspiron, and Latitude brands
Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
AMD Adds Dell as Commercial PC Customer for the First Time
Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell ...
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
Dell’s office-standard 27-inch 4K monitor now does 120Hz
Dell has made its latest UltraSharp 4K monitors more attractive to PC gamers by doubling the previous generation’s 60Hz ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...