Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...

Created by FCB New York and directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry ...

Busch—a beer wagon, complete with half a dozen Clydesdales to pull it. A Story of Beer and BeastThe company quickly realized ...

Budweiser is bringing its iconic Clydesdale horses back to the Super Bowl this year, but with a fresh perspective, Marketing Daily reports. Through the journey of a determined Clydesdale foal ...

Cruise tranquil seas, enjoy scenic landscapes and stop at picturesque villages along the way — Croatia’s Dalmatian Coast is ideal for easing first-time sailors into life on the water.

Anheuser-Busch brought the full full hitch back for a 30-second Clydesdale Super Bowl ad in 2024. And it looks like the 2025 ad will be even better. The teaser video for this year’s ad opens with a ...

“Coming Super Bowl LIX," the teaser reads. The company said in a press release a Clydesdale foal will be featured in a Super Bowl commercial for the first time in over a decade. On ...