Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 ...
Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.
January's higher-than-expected CPI and PPI were influenced by temporary factors like wildfires and bird flu. Click here for ...
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MotorTrend on MSNLeading With Purpose: Ayesha Coker, Porsche's Newest VP of MarketingMotorTrend is pretty fond of the 911 Targa GTS, as well, so I get where Coker is coming from. Fun fact: Coker’s favorite Porsche color is Ruby Star Neo, and during our sit-down Coker’s suit, makeup, ...
Markets opened lower this morning, reacting to what is viewed as a “hot” inflation report. Click here to read more about the ...
Explore the biggest Super Bowl advertising flops, including GM's 2007 ad, Groupon's 2011 ad, and Nationwide's 2015 ad.
Following Tesla’s direct-to-consumer sales model, established automakers are spinning off startups, and dealers are fighting ...
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Ford's Drive Towards In-Car Advertising: A Step Too Far?Ever thought your car could be a billboard for the latest gadgets or a walking advertisement for your favorite fast-food ...
Purchasing a car can feel like walking through a minefield of shady sales tactics. You have to arm yourself against some deceitful dealerships that have long employed a bag of tricks to nickel-and ...
“There are a lot of things that it’s going to do better than we can,” said Jeff Laethem, who heads a Buick and GMC dealership ...
Artificial intelligence is now in dealers’ website chatbots, text and voice assistants, sales lead tools, repair schedulers, ...
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