Hermès CEO Axel Dumas revealed how he really feels about Walmart selling its own version of a Birkin for $80, compared to the hefty price tag starting at $13,000.
The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.
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Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure.
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