One of the most cherished spring traditions in Bulgaria is the celebration of Baba Marta and the wearing of martenitsa—twisted red and white threads believed to bring health and prosperity.

A woman wearing a Martenitsa walks on a street in Sofia, Bulgaria, March 1, 2025. Bulgarians marked the day named Baba Marta on Saturday. On Barba Marta and a few days afterwards, people will follow ...

Red-and-white decorations, ancient rituals, and unique traditions: The surprising reason that makes Bulgaria a perfect spring destination—plus, where to celebrate Baba Marta in Israel.