Anheuser-Busch is encouraging its distributors and partners to replace the term “domestic” with “American” when marketing ...

Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

In a letter sent Wednesday, CEO Brendan Whitworth called on distributors to stop using the term 'domestic' as it advertises its beers, and instead use the term 'American,' Fox Business reports.

Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...

Anheuser-Busch CEO Brendan Whitworth is calling on the beer industry to replace the term "domestic" with "American" when referring to U.S.-made beers. In a letter to distributors and partners ...

Anheuser Busch CEO Brendan Whitworth is pushing for American beer to be marketed more patriotically. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of ...

At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes ...

CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is used too often at places where beer is sold, and he’d like them to swap the words. Whitworth admits that ...