Arizona is suing a major drug maker, accusing it of gaming the system by simply renaming an asthma drug to increase its ...

“Over the next five days, Schmidtknecht repeatedly struggled to breathe, relying solely on his old ‘rescue’ (emergency) inhaler to limit his symptoms, because he did not have a preventative ...

In working with these clients and helping them create narratives that stick, I’ve learned the key to successful brand storytelling isn’t necessarily about relying on your company’s name from ...

just north of San Diego, where the company is based. He cut a striking figure in a high-collared jacket from the brand’s recent foray into outerwear, and has the weathered yet disarming good ...

“Name This Oreo” plays on speculation that the brand’s moniker is a combination of the “O” in cookie and “RE” in cream, with two “Os” sandwiching a “RE” making up Oreo. A web page tasks consumers with ...

As a founder, president and CEO, I’ve seen firsthand how a clear and intentional brand mission and vision can transform a business. These guiding principles aren’t just corporate formalities ...

Unlike traditional malls, shopping outlets offer brand names from Adidas to Calvin Klein at slashed prices. And when it comes to the best outlets in Orlando, there are tiers. Want to add a little ...