With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

The overall look of the brand is important too. “Look after your brand, and treat your logo, values, personality and tone as if it was your own reputation at stake,” says Roberts. It’s also important ...

From Stanley cups to the in-demand Hokas sneakers, we spotted so many good, practical deals. The only catch is that the sale ...

The UK drinks market is buzzing with innovation,” says Alex Stewart, creative director of Derek&Eric. No wonder – food and ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

The century-old New Orleans beer brand, brewed at Jax Brewery in the French Quarter until 1974, has returned to taps and ...

“There’s no doubt that there has been an increase in demand for Guinness in Chicago,” says Guinness National Ambassador Ryan ...

Juice companies recommend grocery retailers situate juice displays close to the produce aisles. In the minds of many ...

Weevil Gear and Beer is located along the Ecusta Trail, a 19-mile greenway under construction that will link Hendersonville, ...

Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.

Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...