Amazon sales rose nearly 6% during an eight-day boycott organized by an activist group, challenging the effectiveness of consumer activism against the retail giant.

After the boycott’s launch Friday, March 7, Amazon stock underwent a transient 2.12 percent dip, with shares dropping from an opening price of $199 to a low of $193, though it subsequently rallied, ending the session higher at $202.

A weeklong Amazon boycott began last week and ends on Friday. Here's why people boycotted and a list of companies facing future boycotts in 2025.

What Happened? Shares of cloud computing and online retail behemoth Amazon (NASDAQ:AMZN) fell 3.3% in the afternoon session as markets remained anxious about the negative impact of tariffs, with concerns intensifying following new updates from the Trump administration.