MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

MicroStrategy Inc. MSTR has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin BTC/USD and artificial intelligence. The company's new logo features a stylized "B ...

MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 ...

unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color, which the company says symbolizes energy, intelligence ...